HOW TO SELL TOOTH BRUSHES
The kids filed back into class Monday morning. They were very excited. Their weekend assignment was to sell something, then give a talk on productive salesmanship.
Little Sally led off: "I sold girl scout cookies and I made $30," she said proudly, "My sales approach was to appeal to the customer's civil spirit and I credit that approach for my obvious success."
"Very good," said the teacher.
Little Jenny was next:
"I sold magazines," she said, "I made $45 and I explained to everyone that magazines would keep them up on current events."
"Very good, Jenny," said the teacher.
Eventually, it was Little Johnny's turn. The teacher held her breath ...
Little Johnny walked to the front of the classroom and dumped a box full of cash on the teacher's desk. "$2,467," he said. "$2,467!" cried the teacher, "What in the world were you selling?" "Toothbrushes," said Little Johnny. "Toothbrushes!" echoed the teacher, "How could you possibly sell enough tooth brushes to make that much money?"
"I found the busiest corner in town," said Little Johnny, "I set up a Dip & Chip stand and gave everybody who walked by a free sample." They all said the same thing, "Hey, this tastes like dog shit!". Then I would say, "It is dog shit. Wanna buy a toothbrush?"
"I used the governmental approach of giving you something shitty for free, and then making you pay to get the shitty taste out of your mouth."
P.S. Does that ring a bell?!!!
I just sat and smiled; jokes aside; I was imagining the reality of a sales transaction. The marketers job of creating the 'Want' over a 'Need' and how in this instance; that 'Want' led to the 'Need'. All I need to do is create a sense of either (a) dissatisfaction with what you already have or (b) feed your curiosity with mumbo jumbo. Cheers.
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